May 26, 2016 – Mergers and acquisitions in the digital media and marketing sector has seen increased growth in the month of April. Marketers are moving to digitally led business models, leading brands to increase their investment in digital commerce. Ad tech companies have seen increased involvement in deals, one of the noteworthy deals being Telenor Group’s investment in Tapad.
M&A rates in the ad tech and martech sectors continues to perform such activity in other industry verticals. This is due to outfits with software capabilities that can help large companies react to behavioral trend in real-time are likely to prove attractive to deep-pocketed outfits across a number of verticals.
Future M&A prognosis seems bright for the Digital Media and Marketing sector. It is believed that account based marketing will take off this year (2016) as more B2B marketers recognize the value of delivering the right message, at the right time, to the right account.
To download the complete report for Digital Media and Marketing, April 2016, go here: Solganick Digital Media Services Monthly Update (April 2016)