News and Research

M&A Update: Salesforce Consulting Partners, YTD 2024

Salesforce Consulting Partners Mergers and Acquisitions

August 26, 2024 – Solganick has published its latest industry sector mergers and acquisitions (M&A) update on the Salesforce Consulting Partners sector.

Quick Answer

M&A consolidation continues among Salesforce Consulting Partners in 2024, driven by the sector's robust growth and strategic expansion into areas like AI. Salesforce itself reported strong second-quarter fiscal 2024 results, with total revenue reaching $9.13 billion, an 11% year-over-year increase. This activity includes acquisitions like Infogain's purchase of Impaqtive in July 2024 and Bell's acquisition of CloudKettle, as firms seek to strengthen their Salesforce consulting practices and expand capabilities.

Download the report here:  Salesforce Consulting Partners Mergers Update – Solganick – YTD August 2024

Salesforce Consulting Partners

The following is a summary and highlights:

  • M&A consolidation continues among Salesforce partners in 2024.
  • Salesforce reported strong second-quarter fiscal 2024 results, with total revenue of $9.13 billion, representing an 11% year-over-year (Y/Y) increase. Subscription and support revenues reached $8.01 billion, up by 12% Y/Y. Professional services and other revenues contributed $0.60 billion, showing a 3% Y/Y increase.
  • Salesforce has been expanding its artificial intelligence (AI) suite and its corresponding large language models (LLMs).
  • Salesforce acquired Spiff and added it to Sales Cloud.
 
The latest Salesforce Consulting Partner M&A transactions, YTD 2024 include:
 

Date

Acquirer

Target

Deal Summary

Aug 2024

Capficiency PE Group

NimbusPoint Consulting

•PE firm acquires certified Salesforce partner NimbusPoint Consulting

July 2024

Infogain

Impactive

•Infogain, a leader in digital customer experience engineering based in Silicon Valley, has acquired Impaqtive, a New Jersey-based Summit Level Salesforce Consulting services firm.

July 2024

Bell

CloudKettle

•Canada based Bell acquires CloudKettle to strengthen its Salesforce consulting practice in Canada and the U.S.

June 2024

OSF Digital

Paladin Group

•Expands OSF Digital’s Salesforce Experience Cloud capabilities in North America. Paladin Group is a two-time Salesforce Partner Innovation Award winner and HQ’d in California.

May 2024

Trilliad

Sercante

•Salesforce and Pardot consultancy acquired by digital marketing and CRM solutions provider

May 2024

ListEngage

1to1 Tech

•Salesforce consultancy in New Jersey, USA acquired by digital marketing services provider and Salesforce partner

April 2024

Datamatics

Dextara Digital

•IT services company focused on AI, automation and analytics buys Salesforce Marketing Cloud agency for $20 million

Feb 2024

Salesfive Consulting

We Speak Fluent CX

•Customer experience company and Salesforce partner acquired by Salesforce consultancy and implementer

Jan 2024

Global Tech Solutions

Adapt CX

•Leading tech services provider and Salesforce partner buys cloud contact center specialist serving governments

 
Solganick is an award-winning investment bank that specializes in providing mergers and acquisitions advisory services exclusively for software and IT services companies. Formed in 2009 and have completed over $20B in M&A transactions to date. For more information or to inquire about an M&A opportunity, please contact us.


Salesforce Partner M&A Transaction (Pending)
  • Solganick is the exclusive advisor to a Salesforce Advanced Services Partner in its pending sale to a strategic buyer (undisclosed).
 
 
 
 

Companies listed in this report include the following Salesforce partners: 360 cloud, A5, Accenture, Atos, Access Global Group, Allcloud, Apps Associates, Astound Digital, BlueWave, Capgemini, NTT Data, K2, Cloud for Good, Coastal Cloud, Credera, Cognizant, Dextera Datamatics, Emtec, EigenX, Globant, Kavaliro, OSF Digital, Infogain, Publicis Sapient, Slalom, Perficient, Nimbuspoint Consulting, and others.

Frequently Asked Questions

1 What is the current M&A activity like for Salesforce Consulting Partners in 2024?

The M&A market for Salesforce Consulting Partners continues to see consolidation in 2024. Salesforce itself reported strong second-quarter fiscal 2024 results, with total revenue increasing 11% year-over-year. The company is also expanding its artificial intelligence (AI) suite, which may influence partner acquisitions.

2 What types of companies are acquiring Salesforce Consulting Partners?

Acquirers of Salesforce Consulting Partners in YTD 2024 include private equity firms, digital customer experience engineering leaders, and telecommunications companies. Other buyers are IT services companies focused on AI, automation, and analytics, as well as digital marketing services providers and existing Salesforce consultancies.

3 Can you provide examples of recent Salesforce Consulting Partner M&A transactions?

Recent transactions include Capficiency PE Group acquiring NimbusPoint Consulting in August 2024, Infogain acquiring Impaqtive in July 2024, and Bell acquiring CloudKettle, also in July 2024. OSF Digital acquired Paladin Group in June 2024, and Trilliad acquired Sercante in May 2024.

4 How is Salesforce's performance impacting the M&A landscape for its partners?

Salesforce's strong second-quarter fiscal 2024 results, with an 11% year-over-year revenue increase, indicate a robust ecosystem. This performance, coupled with Salesforce's expansion into AI and large language models, likely contributes to sustained interest and M&A activity among its consulting partners.