News and Research

Generation Equity Advisors Changes Name to Solganick & Co.; Launches New Website

September 1, 2015 – (Los Angeles) – Technology and digital media M&A advisor and investment banking firm Generation Equity Advisors, LLC has changed its name to Solganick & Co., Inc., named after its founder Aaron Solganick. It also launched a new website to help rebrand the 6 year old company and differentiate it from its competitors.

“We have come across several companies with the name “Generation” or “Generational” in their names lately and want to make sure we are not confused with anyone else,” according to CEO Aaron Solganick. “Because we are focused on certain technology industry sectors exclusively, we wanted to make sure we are different and unique. Our firm and team has built a strong reputation with its clients over the last several years. Thus, we are rebranding our company to streamline our focus and client reach.”

Solganick & Co., Inc. provides M&A advisory and investment banking to fast growing and established software, IT services and digital media companies.  Its team has completed over $20 billion in transactions to date. You can find more information at:


Solganick & Co., Inc.

8560 W. Sunset Blvd, Suite 500

West Hollywood, CA 90069

(310) 684-3130

[email protected]